slow fashion

In our article previous, we gave you the 5 reasons to stop fast fashion.

Today, Byoo Store is giving you its best advice for adopting slow fashion, this more thoughtful and reasonable mode of consumption, for more ethical, responsible and above all more sustainable fashion. 

1. Start by sorting your closet

Are you about to go out for a shopping spree because you have nothing left to wear? Not so fast! What if you already had everything you needed in your closet? There is only one way to find out: empty it completely and sort it. The vast majority of you would be surprised to find beautiful parts and accessories completely forgotten at the expense of more recent purchases. So start by emptying everything and making two piles: “I use” / “I do not use”.

2. Give new life to clothes you no longer use

That's it, your two batteries are done but you are wondering what to do with the clothes you are not using? Well be aware that there are many solutions, regardless of the state of these:

  • You can drop them off in containers provided for this purpose or in associations or equipped shops. In France, Sorting Fiber is a platform that allows you to identify the drop-off point closest to you. Practice not?
  • Resell them. If your clothes are in good condition, combine utility with finances and earn some money selling them. There are many online platforms: Vinted, Facebook Marketplace, Leboncoin in France, 2ememain in Belgium, Luxbazar in Luxembourg… But you can also turn to thrift stores who will be happy to take back your old clothes.
  • Get into DYI. The “Do it Youself”, more than a simple fashion, has become a true citizen movement which opposes the society of overconsumption. This consists of creating or repairing objects in a traditional way. You don't have to be a great couturier to get started. A cut of the chisel to transform an old man pants in a short can sometimes be enough. But if you want to go further, there is no shortage of tutorials, blogs, books and sewing lessons. There is something for all tastes (and all costs)!

3. Buy less but better!

Just as you may have adopted this mode of consumption in your diet, this motto also applies to your wardrobe. Most people combine ethical brands with high prices when they are ethical precisely because they charge a fair price. Ethical fashion brings together a set of environmental but above all human values, including respect for others. A respect which is also expressed by the proposition of a qualitative product at a fair price.
Then come to think of it, if we do the mathematical calculation: jeans at 90 euros that we will wear for 5 years = 18 euros a year, aren't they better than jeans bought at 20 euros for 3 months of life (therefore to be renewed 4 more times to hold the year) x 4 = 80 euros per year?

As you can see, adopting slow fashion means working together between ethical brands and consumers. On the one hand, the brand is committed to offering quality clothing manufactured under the best conditions, respectful both of the environment and of workers (local and / or external); on the other hand, the consumer, by buying from these brands, contributes to the sustainability and success of this commitment.

4. Pamper your clothes when washing them

Did you know that using the washing machine (and let's not talk about the dryer!) Damages our clothes? In addition, laundry bought in supermarkets (and mostly used) is made up of chemical elements that damage fabrics and can pollute the water. Unless you use natural laundry, the best you can do is follow the washing conditions on the labels of your clothes. If you don't take care of their fabrics, the life of your clothes will be drastically degraded. This may force you to replace them faster than expected. Energy and water savings + clothing that lasts longer, who could say better?

You now know how to be part of the slow fashion movement and contribute to fashion that respects people and the environment.

    But slow fashion is not just a series of good deeds.
    It is above all a real awareness of each other in a constantly evolving society, where everyone's trends and tastes are changing and replacing each other at full speed.

    Being an actor in slow fashion is a real commitment. That of ethical fashion as the norm and not the exception. So, are you ready to adopt it?