Responsible fashion, ethical fashion, sustainable fashion… The terms are multiple and to help you see more clearly, we thought that bringing some clarifications would be welcome! 

1. So let's pick up where it all began, with the responsible fashion :

According to, “Responsible consumption is a mode of consumption that takes into account the criteria of sustainable development, that is to say consumption that is both respectful of the environment and beneficial for the economy (especially the local), good for health, but also positive for society. ”

Concretely, what does this mean?
That when we talk about responsible fashion, it implies a thoughtful consumption who is no longer impulsive, but who responds and corresponds to different criteria of values. We will therefore seek to find out what is hidden behind these jeans that make us look, beyond the simple fact of finding them canonot. We are no longer going to operate on the spot, but we will wonder about the characteristics of the garment. On its quality, composition, manufacturing conditions, environmental and / or societal impact. But beyond these criteria, responsible consumption comes first of all to think about our purchase. Is it out of need, out of whim, out of “fad”, out of utility? Do we really need to buy these jeans when our closets are already chock full of similar jeans? ("no but this one is raw, i don't have any like that";) We're all the same!)

In short, responsible fashion invites us to take the time to reflect before each purchase, taking into consideration specific elements that promote and respect Man and / or the Environment.

This is where all the other modes come in ... 

2. Starting with la ethical fashion :

To put it simply and effectively, ethical fashion is a bit like responsible fashion's little brother. Except that the word “ethics” has a stronger connotation, it affects the moral of the person, his identity. There is a social dimension very important when it comes to talking about ethical fashion.
Here, we will particularly wonder about the origin of the product. Indeed, it is all the stages of the production chain that will be scrutinized. From the development to the distribution of the product, we will be concerned with the working conditions to which all the players in this chain are subject. These conditions must obviously be respectful of man, his health, his integrity, but also the environment.

3. Then there is the fashion environmentally friendly :

The aim here will be to promote more environmentally friendly fashion in different ways. For example in terms of:

  • Raw materials: preferences for natural, organic, biodegradable, recycled or even upcycled materials
  • Choice of agriculture: totally organic agriculture (without GMOs or pesticides) or sustainable agriculture which is less intensive. With a limitation of the quantities of pesticides and chemical fertilizers in order to limit their impact on the environment, without impacting their yield
  • Fabric dyeing and leather tanning: natural dyes and vegetable tanning rather than chemical tanning will be favored
  • Reduction or even complete stopping of the washout because it uses a lot of water and chemicals
  • Zero waste design
  • Limited transport

4. To this list will be added the concept of sustainable fashion :

This will concern the preservation of resources and the limitation of their use to avoid waste: recycling of the garment, upcycling, Do it yourself, second hand ... giving a second life to the product, or then taking care of it so that its life cycle is as long as possible.

5. Also, that of la fair fashion :

You have surely already heard of fair trade! This economic exchange, the aim of which is to rebalance the economic balance between the interests of the weaker party (farmers, producers, artisans, etc.) and those of the stronger party, in order to reduce inequalities. It is a way of working with disadvantaged populations. In these cases, companies make sure that workers are paid fairly and have good working conditions. Although initially, the fair trade system served to ensure the economic progress of so-called developing countries, in recent years we have witnessed the rise of Franco-French fair trade with the emergence of “Made in France” brands.

Buying a “fair trade” brand therefore means giving back to all the “small” players in the production chain, often forgotten, all their value, and thus recognizing their work.

6. And finally, la committed fashion :

This fashion, it is the bias of a brand or a fashion actor to express its dissatisfaction, its support, its disagreement, its voice on a social subject through campaigns, videos, photos, collections ...
Example: Kering and LVMH who pledge in 2017 to no longer employ models who are too skinny and too young.

As you will have understood, today's fashion can (must) be responsible, fair, ethical, sustainable and committed. It responds to different codes and everyone appropriates it according to their own values. On Byoo Store, our brands aren't perfect, but they're doing their best to try to change things. And that is already a lot.