AmaElla was founded by two British friends, Julie and Lara, who shared the same vision of fashion: more ethical and sustainable. In 2016, after a sabbatical leave dedicated to marine conservation in Madagascar, they decided to take the plunge and create an ethical brand of organic cotton lingerie.
With AmaElla, the two co-founders want to offer beautiful, sustainable and high quality underwear, with a positive social impact, and the lowest possible environmental impact. For the raw material, the label has turned to ecological sources, and only uses organic cotton certified GOTS (Global Organic Textile Standard). Each material is tested by independent organizations to ensure the total absence of harmful substances. For manufacturing, the brand has chosen proximity and works with two factories: one located in the United Kingdom, and the other in Portugal.
Minimalist, sexy and comfortable at the same time, AmaElla underwear is designed to be worn by all women, all figures. This inclusive dimension is a strong value shared by the two co-founders.