After 25 years in the textile world, Hélène Gadenne decides to embark on the entrepreneurial adventure by creating AV08 Paris, a responsible brand of cheches and scarves for men. The designer is particularly fond of these products which are for her essential accessories in the male wardrobe, bringing a look that is both chic and cool.The brand is part of the trend of "fair consumption", which consists in consuming less and better. From the start, Hélène wanted to take a responsible approach, at all levels, whether for the planet or for people. The choice of materials fell only on natural fibers: cotton from organic farming and certified GOTS (Global Organic Textile Standard), linen, and wool. The products are handcrafted in India, a country whose traditional know-how makes it possible to offer quality cheches at an affordable price. The workshops selected by AV08 Paris respect working conditions, aiming to protect the safety and health of craftsmen. And to compensate for CO2 emissions from transport, AV08 Paris has joined and contributes to the NGO Graine de Vie, which manages nurseries and plantations in Madagascar.