Originally from Metz, Maud, seized with passion by Italy, observes that there are very few beautiful ethical brands Made in Italy. She then decides to leave everything to move to Milan and create a clothing brand that responds to her values.
It was in 2018 that Instance was born. The concept ? A socially responsible brand with products made from extremely refined materials, entirely made in Italy in small artisan workshops. Maud carefully selects the best Italian and French fabrics to create clothes with an assertive style and impeccable quality. Silk, purchased in the Lake Como region, is their most iconic material.
Maud realizes each collection hand in hand with Italian artisans chosen for their know-how. The founder and designer regularly visits her workshops with whom she works closely throughout the production process. It also attaches great importance to the working conditions of craftsmen to whom it offers fair remuneration, making Instance a fair brand.
To sum up, Maud wishes to offer luxury at a fair price and Italian excellence within reach through Instance, all in an ethical manner. For her, “designing a collection is an exciting and stimulating journey”.