Nitah was born from a family history in Morocco in 2018. It is a brand of women's ready-to-wear which pays tribute to the grandmother of the designer, a seamstress in the 60s in Casablanca.
Nitah is a committed brand that wishes to enhance Moroccan artisanal know-how: the collections reflect French elegance while taking up the details of traditional Moroccan outfits. Some of the products are made in Morocco, the other in France. In both cases, the collections are produced in a process of professional reintegration within artisan workshops allowing the men and women who work there to escape from precariousness.
In order to respect the environment, Nitah produces in very small series and transports its productions by truck only (no air transport). The brand also uses natural raw materials certified OEKO-TEX and GOTS (Global Organic Standard): silk, wool and cotton make up Nitah products.