In 2018, Nicolas realized that it is difficult to find beautiful, quality men's underwear at an affordable price. He then embarked on the entrepreneurial adventure and created Pétrone with one ambition: to offer men excellent underwear, both elegant, resistant, durable, designed in noble materials and with quality finishes, produced in Europe in good social and environmental conditions, all at a reasonable price.
Sobriety, simplicity and refinement characterize Pétrone products which have a timeless character, made to last without going out of fashion. The main thing is to offer men products in which they feel good and which they can wear for a long time. With Pétrone, no more socks with holes and underwear that deteriorate too quickly: now opt for ethical underwear, designed to last well over time.
Pétrone is part of an ethical fashion approach. Each piece is produced in Portugal and has the Oeko-Tex Standard 100 label (certifies the non-toxicity of textiles and dyes, and the total absence of harmful substances). In addition, all the spinners are in Europe, mainly in Portugal, Italy and Austria.